What information do we collect
Your privacy is important to us and we will always endeavour to collect the bare minimum amount of personal information needed to run the website.
Whilst your ip address is collected for Google Analytics (see below), when playing the demo game, we process your selections but do NOT process any personal information.
By contacting us, you agree to us contacting you with regard to the information provided.
Our Use of Google Analytics
We use Google Analytics to monitor how our website is being used so we can make improvements. Our use of Google Analytics requires us to pass to Google your IP address (but no other information) – Google uses this information to prepare site usage reports for us, but Google may also share this information with other Google services. In particular, Google may use the data collected to contextualize and personalize the ads of its own advertising network.
How We Use Your Personal Information
We use the data you provide via this website to:
- monitor website trends, for example: we use Google Analytics to help us aggregate traffic so we can monitor how the website is being used
- operate our business more effectively, for example: we seek feedback and use this to help improve our service
Our Legal Basis For Processing Your Personal Data
The “General Data Protection Regulation” (GDPR) is the primary piece of legislation defining your rights over our processing of your personal information. The GDPR requires us to declare which of six “lawful reasons” we are relying on when we are processing your personal data: we operate on the basis of
- “legitimate interest” when responding to any enquiry
- “consent” when using cookie
How Long We Keep Personal Data
Google Analytics stores user data for a period of up to 26 months after which time it is removed automatically. We will store any emails we receive for a period of two years.
Transfer of Personal Data
From time to time we may pass personal data such as your name and email address to other services that we use to send out communications. However, your personal data will remain in the EU or countries considered by the EU to have equivalent policies. Companies based in the USA that have certified with the EU-US Privacy Shield programme are also considered to be permitted destinations by the EU (this includes popular products like Gmail).
Questions or Complaints
In the first instance we hope you will contact us directly using the email address at the bottom of this page with any questions or complaints. However, you have a right to make a complaint to the Information Commissioners Office (ICO) and you will find more information about how to complain here.